Colour Interaction, Psychological Functioning and Kansei Measurement Method

Color is an inseparable element of our lives and is a part of everything we perceive. Colour has a strong impact on our decision making process. Therefore there is a direct connection between the colour and psychological functions. Kansei is a Japanese concept, which abstracts the subjective internal process in the brain, which is activated by external stimuli. Furthermore, Kansei is a function of the brain which integrates sensibility, sense, sensitivity, aesthetics, emotion, affection and intuition. Therefore measuring Kansei is a broader aspect of measuring psychological functioning of the brain. In this research, colour interaction and respective psychological functioning is measured using Kansei measurement method. Further the result of this research was compared with an circumflex model for personality and emotions to recognize the variability of colours in terms of emotional regions. The results indicate that colours have a variable nature and are associated with several different emotions in several different intensities. Colours which have longer wavelengths are more arousing and they generate more psychological functioning than the colours which have shorter wavelengths.